Enhancing Financial Sustainability at Uganda Red Cross Society.
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Date
2024
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Abstract
The purpose of the study is to assess financial sustainability at the Uganda Red Cross Society of Uganda. This was a cross-sectional research design with a mixed research approach. Primary data was obtained from 74 managers of Uganda Red Cross Society constituting 10 top management team, 24 managers from middle level management, and 40 operational level managers using structured questionnaire and interview guide. Data was analyzed using SPSS (v. 25) and Ms. Excel .
The study used frequency, and descriptive tables and interpreted based on percentages, mean, standard deviation, and themes. The study found that financial sustainability prevailed in terms of sound financial administration and financial diversification. On the other hand, practices of own income generating activities and strategic financial planning were low. The major challenges of financial sustainability were; over reliance on donor support; limited engagement in fundraising activities; accountability; and failure to institute income generating activities. The key strategies for enhancing financial sustainability were; management commitment; encouraging local philanthropic culture; putting up income generating activities; intensifying fundraising activities; and accountability. The study concludes that NGOs remain susceptible to financial sustainability. The study recommends; Financial diversification; enhancing own income generating capacity; financial accountability; and management commitment to enhance financial sustainability in URCS.
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A Dissertation Submitted to Makerere University Business School (Faculty of Graduate Studies and Research) in Partial Fulfilment of the Requirements for the Award of Degree of Master of Business Administration of Makerere University. (PLAN A).
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Nicholas, B . M (2024) Enhancing Financial Sustainability at Uganda Red Cross Society. Unpublished Masters Dissertation Makerere University Business School. Kampala, Uganda.