MUBSIR

 

Communities in MUBSIR

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Recent Submissions

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Tax Payers' Perceptions of Technology Acceptance Model (TAM) and Compliance in Uganda.
(2023) Mugema, Joseph
This study was aimed at analyzing how taxpayers’ perceptions of technology acceptance model influences tax compliance in Uganda. This study was greatly based on the objectives: To examine the relationship between perceived usefulness and tax compliance, to examine the relationship between perceived ease of use and tax compliance and to examine the combined effect of perceived usefulness and perceived ease of use on tax compliance. The study adopted a cross sectional research and quantitative design with a sample size of 384 registered tax paying business from which 350 responded indicating a response rate of 91%. The data was tested for reliability, analyzed using SPSS v23 and results presented based on the study objectives. Findings revealed a significant and positive relationship between perceived usefulness and tax compliance. Further still findings indicated that there is a significant positive relationship between perceived ease of use and tax compliance. Overall perceived usefulness and perceived ease of use explain 58.5% of the variance in tax compliance. In addition, perceived usefulness was found a stronger predictor of tax compliance compared to perceived ease of use. The study recommended that the government through tax authorities may wish to improve tax compliance by sensitizing taxpayers about the benefits of electronic tax systems which may positively change taxpayers’ perception towards usage of the electronic tax system and embrace the system and thus tax compliance. Further studies may also be conducted to ascertain other predictors of compliance in Uganda.
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Working Capital Management, Information Technology and Business Performance of Agency Banking in Uganda.
(2023) Namuwooya, Ritah
The purpose of this study was to examine the relationship between working capital management, information technology and business performance of agency banking in Uganda. The study adopted a cross-sectional research design and the target population was the 741 registered bank agents in Kampala Central in Uganda. These persons were specifically selected because they were assumed to have reliable information on the topic under study. The study used simple random sampling to select 253 agents that were used in the study. One respondent was selected from each agency banking unit to participate in the study. Quantitative data was collected and obtained through the use of self-administered questionnaires to agents. All in all, the researcher used quantitative data analysis to establish the relationship between working capital management, information technology and business performance of agency banking in Uganda. The data was captured using the Statistical Package for Social Sciences software and then analyzed using frequency distributions, correlations and regression model. The findings from the study suggest that working capital management and information technology positively and significantly influence business performance. The results also show that there is a significant and positive relationship of the combined effect of working capital and information technology on business performance. The study made the following recommendations: Agent banking proprietors should invest more in the latest information technology in order to improve speed and enhance the accuracy of their services; Agent banking units should integrate several operations in a single operation using Information technology because it will help them in paving way for individualized and customized banking services and effectively compete in the banking industry.
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Customer Relationship Management and Customer Retention.
(2023) Omari, Rashid Jaffari
Grain millers continue to experience an increased loss of competitive grain markets from large customers especially wholesalers. The purpose of the study was to examine the relationship between customer relationship management (CRM) and customer retention. The study was guided by four objectives namely; to examine the relationship between Knowledge Management and retention of wholesale customers, to establish the relationship between Technology-Based CRM and retention of wholesale customers, to examine the relationship between Key Customer focus and retention of wholesale customers and to examine the relationship between CRM organising and retention. A cross-sectional survey design and a quantitative approach was employed considering a sample size of 169 out of a population of 300 wholesale customers of grain millers using simple random sampling procedure. A close ended questionnaire anchored on a six likert scale was employed to collect primary data and out of a sample of 169 wholesale customers in Kampala district, 105 responses were obtained, making a response rate of 62.1%. SPSS version 25 software was used to analyse both descriptive and inferential statistics. The findings suggest a significant positive association between CRM dimensions (CRM Organizing, CRM Based technology, knowledge management and key customer focus) and customer retention. Multiple regression results suggest that all dimensions of CRM (CRM Organizing, CRM Based technology and key customer focus) except knowledge management have significant influence on customer retention. Key customer focus was found to be the greatest predictor followed by CRM organising and the last being the CRM based technology. Multiple regression results further indicate that predictors in the model explain a variation of 58.9 percent and the other 41.1 percent are to be explained by other factors. The study concludes that it is very vital to have a firm CRM in place as it builds a strong long term relationship with customers who in turn make customers repeat purchases and have a positive word of mouth. The study recommends that customer relationship management policies that aim at improving customer retention should be put in place to ensure that employees in the respective grain milling companies implement and fully adhere to the set policies.
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Workplace Environment, Employee Engagement and Employee Performance in Public Hospitals of Uganda.
(2023) Phiona, Arinaitwe
Employee performance is a remarkably multidimensional element which is an important factor in determining firm success or failure. The study examined the relationship between workplace environment, employee engagement and employee performance in public hospitals. The study was premised on the following research objectives: to examine the relationship between workplace environment and employee performance, to examine the relationship between workplace environment and employee engagement, to examine the relationship between employee engagement and employee performance and to examine the mediation effect of employee engagement. The study was premised on the theory of Work Adjustment to augment the relationship between the study variables. The study adopted a cross-sectional research design along with a quantitative research approach. A sample size of 317 was scientifically drawn from a population of 1,736 hospital staff using simple random sampling. The study used Krejecie and Morgan’s table to determine the sample size. The study tested for validity and reliability of the data collection instruments using Content Validity Index and Cronbach alpha coefficient respectively and the coefficients for validity and reliability were all above the 0.7 threshold. Quantitative data analysis was done using regression and correlation analyses. Study findings revealed a positive relationship between workplace environment and employee performance, workplace environment and employee engagement and employee engagement and employee performance. The findings also revealed that both workplace environment and employee engagement predicted employee performance. Findings revealed that employee engagement is a partial mediator. Findings revealed that organizations that promotes collaboration, open communication, and teamwork experience improves quality of work through the sharing of ideas and knowledge. It was further observed that, when employees are comfortable, they are more likely to be absorbed in what they are doing which increases employee engagement. The study recommends that hospitals should encourage teamwork and collaboration to create a harmonious and cooperative work environment. Also, policymakers should establish workplace standards by setting and enforcing workplace standards and regulations that ensure safe, healthy, and inclusive work environments.
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Industrial Market Segmentation, Target Marketing, Market Positioning and Perceived Organisational Performance in Uganda.
(2023) Odeke, John Michael
Introduction: In an attempt to improve performance, Shell Uganda Limited has adopted Industrial marketing strategies such as market segmentation, target marketing, and market positioning. Despite efforts by Shell Uganda Limited to improve performance, there has not been much success with regards to sales performance. This study examined the relationship between Industrial market segmentation, target marketing, market positioning and perceived organisational performance in Uganda. The study was based on the market segmentation theory by Wendell (1956). Methods: A cross-sectional research design was employed, with a study population of 180 staff and sample size of 126 determined using statistical Table of Krejcie and Morgan (1970). A questionnaire and an interview guide were used for data collection. Results confirm that there was reliability as the scores are all equal to or above 0.70. The instruments were valid having scored above 0.7 on the content validity index. Data was analyzed using both quantitative and qualitative techniques. Results: The responses were fairly good, with senior management (50%), middle managers (67%),and sales representatives (80%).Industrial market segmentation and perceived organisational performance are positively and significantly correlated (R=.797**, P< 0.01) . Target marketing and perceived organisational performance positively but insignificantly correlated (R=.139, P>0.01).Market positioning strategy and perceived organisational performance are positively and significantly correlated (R=.301**, P<0.01).The overall regression model revealed an Adjusted R Square=.745, P<0.01. It also shows what the sample reflects of the phenomenon obtaining in the population studied. This means that the variables in the model predict up to 74.5% of the variance in the perceived organisational performance in Shell Uganda. Market segmentation explains 79.7% (.797) of the variance in the perceived organisational performance. Target marketing explains -32.7% (-.327) of the variance in the perceived organisational performance. Market positioning explains -21.2% .212) of the variance in the perceived organisational performance. Conclusion: The use of industrial segmentation promotes activities, behavior and processes that finally lead to a significant improvement in perceived organisational performance given the significant and positive association between these two variables. All efforts to enhance target marketing have potential to enhanced perceived organisational performance. There is a positive and significant relationship between market positioning strategy and perceived organisational performance in Shell Uganda.