Insurance Literacy, Perceived Value, and Micro Insurance Uptake Among Micro-Entreprises in the Urban Areas of Luwero District.

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dc.contributor.authorNakato, Faridah
dc.date.accessioned2026-07-26T13:52:07Z
dc.date.available2026-07-26T13:52:07Z
dc.date.issued2025-03-07
dc.descriptionThis is a master's thesis.
dc.description.abstractThis research aimed to examine the relationship between insurance literacy, perceived value, and micro insurance uptake among microenterprises in the urban areas of Luwero District, Uganda. The study was cross-sectional and correlational and adopted firm-level data collected using a questionnaire survey from a sample of 274 microenterprises of which 220 responded. Correlational results show a positive relationship between insurance literacy and micro insurance uptake and a positive relationship between perceived value and micro insurance uptake. The findings further show that insurance literacy and perceived value significantly influence micro insurance uptake, accounting for 48% of the variance in uptake, with insurance literacy having more predictive power. The study concludes that there is need for a tailored education and awareness campaigns to enhance micro insurance uptake. The study further provides recommendations for policymakers and industry practitioners.
dc.description.sponsorshipDr. Isaac Nkote Nabeta, (PhD) (Makerere University Business School) & Mr. Okumu Moses, (Makerere University Business School)
dc.identifier.citationNakato, F. (2025). Insurance Literacy, Perceived Value, and Micro Insurance Uptake Among Micro-Entreprises in the Urban Areas of Luwero District. (Unpublished master's dissertation). Makerere University Business School, Kampala, Uganda.
dc.identifier.urihttp://hdl.handle.net/20.500.12282/6224
dc.language.isoen
dc.publisherMakerere University Business School
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United Statesen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/
dc.titleInsurance Literacy, Perceived Value, and Micro Insurance Uptake Among Micro-Entreprises in the Urban Areas of Luwero District.
dc.typeThesis
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