Insurance Literacy, Perceived Value, and Micro Insurance Uptake Among Micro-Entreprises in the Urban Areas of Luwero District.
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Date
2025-03-07
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Makerere University Business School
Abstract
This research aimed to examine the relationship between insurance literacy, perceived value, and micro insurance uptake among microenterprises in the urban areas of Luwero District, Uganda. The study was cross-sectional and correlational and adopted firm-level data collected using a questionnaire survey from a sample of 274 microenterprises of which 220 responded. Correlational results show a positive relationship between insurance literacy and micro insurance uptake and a positive relationship between perceived value and micro insurance uptake. The findings further show that insurance literacy and perceived value significantly influence micro insurance uptake, accounting for 48% of the variance in uptake, with insurance literacy having more predictive power. The study concludes that there is need for a tailored education and awareness campaigns to enhance micro insurance uptake. The study further provides recommendations for policymakers and industry practitioners.
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This is a master's thesis.
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Citation
Nakato, F. (2025). Insurance Literacy, Perceived Value, and Micro Insurance Uptake Among Micro-Entreprises in the Urban Areas of Luwero District. (Unpublished master's dissertation). Makerere University Business School, Kampala, Uganda.