Perceived Risk, Management Readiness, and Adoption of Telepharmacy Services among Retail Pharmacies in Kampala during the COVID-19 Period.
| dc.contributor.author | Buligwanga, Simon | |
| dc.date.accessioned | 2024-07-17T09:03:37Z | |
| dc.date.available | 2024-07-17T09:03:37Z | |
| dc.date.issued | 2023 | |
| dc.description | A Dissertation Submitted to Makerere University Business School (Faculty of Graduate Studies and Research) in Partial Fulfilment of the Requirements for the Award of Degree of Master of Business Administration of Makerere University. (PLAN A). | |
| dc.description.abstract | The study examined the relationship between perceived risk, management readiness, and adoption of Telepharmacy among retail pharmacies in the Kampala. The study adopted a cross-sectional descriptive and analytic survey design that involved 159 study participants. The results indicate that perceived risk and management readiness have a significant positive association with adoption of Telepharmacy and their addition accounts for a significant positive change in adoption of Telepharmacy. The results also indicate that perceived risk and management readiness have a significant positive association with adoption of Telepharmacy and its addition accounts for a significant positive change in management readiness to adopt Telepharmacy. Management readiness partially mediates between perceived risk and adoption of Telepharmacy and indirect effect was greater than the direct effect. The study concludes that; management readiness is a crucial factor in the adoption process of Telepharmacy. However, the substantial contribution of perceived risk to the variation in adoption of Telepharmacy, emphasizes its potent influence and perceived risk emerging as a more influential factor in comparison to management readiness, indicates its prominence in shaping adoption decisions. The significant indirect effect, surpassing the direct effect, emphasizes that management readiness is not just a mediator but a key factor in shaping the adoption process, indicating its strategic importance. The study recommends; Retail pharmacies to conduct surveys or engaging in direct conversations with customers to understand their concerns and design targeted strategies to alleviate these concerns, such as implementing robust data security measures, offering clear communication about the Telepharmacy process, and ensuring seamless technical support. Retail pharmacies should prioritize leadership training that specifically focuses on the challenges and opportunities associated with Telepharmacy. Management should actively seek feedback from staff on the challenges they foresee, which can inform targeted training programs and operational adjustments. Retail pharmacies should focus on enhancing management readiness as a means to alleviate perceived risks and drive Telepharmacy adoption. The study encountered challenges such as failure to establish the effect of perceived risks, management readiness and adoption of Telepharmacy over a longer period because of the study being cross sectional in nature. Also, the study was conducted in pharmacies in Kampala which might not be generalized to other regions and sectors. The study recommends a longitudinal study so as to track the adoption trends over a more extended period and qualitative insights to gain a richer understanding of the nuances behind perceived risks, management readiness, and Telepharmacy adoption. | |
| dc.identifier.citation | Simon, B (2023) Perceived Risk, Management Readiness, and Adoption of Telepharmacy Services among Retail Pharmacies in Kampala during the COVID-19 Period. Unpublished Masters Dissertation Makerere University Business School. Kampala, Uganda. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12282/4842 | |
| dc.language.iso | en | |
| dc.title | Perceived Risk, Management Readiness, and Adoption of Telepharmacy Services among Retail Pharmacies in Kampala during the COVID-19 Period. | |
| dc.type | Thesis |