Entrepreneurial Orientation, Microfinanace Outreach and Small Scale Business Performance.
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Date
2024
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Abstract
Jinja City, located in Uganda, is a vibrant business hub with a diverse range of small scale businesses operating across various industries. These enterprises, ranging from retail and hospitality to manufacturing and services, form the backbone of the local economy. Some of the common challenges encountered by small scale businesses in Jinja City include limited access to financial resources, inadequate entrepreneurial skills, and a lack of market opportunities. Similarly, majority of small businesses in trading, service and hospitality are more likely to lose 20–30 per cent of their total revenue (UN Capital Development Fund, 2020). This explains why more than 50% of these business in Uganda are more likely to operate below the poverty line or close their operation during the current volatile, uncertain, complex, and ambiguous (VUCA) economic conditions (UN Capital Development Fund, 2020).
Previous studies have shown the contribution of entrepreneurship orientation towards business performance. (Panda, 2017; Abu-Rumman et al., 2021). For example, Panda (2017), asserts that entrepreneurial orientation is the principle that directs and influences the activities of a business to generate the behaviors intended to ensure its performance. As such, it is one of the enabling factors for different individuals to start businesses and those with high entrepreneurial orientation are more likely to take risks, develop innovations and proactively operate businesses in uncertain environments (Zarrouk et al., 2020). Ntayi et.al (2021) expresses that, “establishing Micro and Small-Scale Enterprises is not blowing pressure through a basket; rather it is about having innovations, inventions and sharing ideas). Indeed, entrepreneurial orientation is about risk taking and commitment to work in an uncertain environment. In fact, the uncertainty in starting businesses in Uganda has pushed the more educated individuals who analyze and calculate business risks out of the small-scale businesses leaving mostly the less educated individuals as entrepreneurs (Bakashaba, 2019). In addition, these businesses have not been able to access financial services from MFIs outreaches to develop and improve their performance (Kakembo et al., 2021).
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A Dissertation Submitted to Makerere University Business School (Faculty of Graduate Studies and Research) in Partial Fulfilment of the Requirements for the Award of Degree of Master of Business Administration of Makerere University. (PLAN A).
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Aggrey, K (2024) Entrepreneurial Orientation, Microfinanace Outreach and Small Scale Business Performance : A Case of Small Scale Businesses in Jinja City. Unpublished Masters Dissertation Makerere University Business School. Kampala, Uganda.