Social Networking, Stakeholder Commitment and the Sustainability of Livelihood Development Projects in Uganda:
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Date
2023
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Makerere University Business School
Abstract
The purpose of this study was to establish the relationship between social networking, stakeholder commitment and project sustainability of youth livelihood projects in Mbarara City, and the combined effect of social networking and stakeholder commitment on project
sustainability of youth livelihood projects in Mbarara City. Using a cross-sectional research design, a sample of 48 was used out of 49 selected youth livelihood projects in Mbarara City.
Data was obtained from the chairperson, secretary and treasurer from each project using a self-administered questionnaire. Validity was determined using expert judgment and Content
Validity Index (CVI) and reliability through pretesting and Cronbach Alpha Coefficient. Only 48 projects participated in this study because one of the project’s leadership became inaccessible after giving them the questionnaire. Data was analyzed using SPSS, v. 26 and interpreted using descriptive and inferential statistics and the results were presented based on the study objectives. It was established from the study that there was a significant positive relationship between social networking and project sustainability of youth livelihood projects, a significant positive relationship between stakeholder commitment and project sustainability of youth livelihood projects, a twenty seven percent of variation in project sustainability of youth livelihood projects in Mbarara City is caused by combined effect of social networking and stakeholder commitment. It is therefore recommended that there is need to create a strong social network, effective stakeholder commitment, and a sense of belonging among project
members to contribute to the long-term success and impact of youth livelihood projects.
Description
Research Dissertation Submitted to Makerere University Business School (Faculty of Graduate Studies and Research) in Partial Fulfilment of the Requirements for the Award of the Degree of Master of Business Administration of Makerere University. (Plan A).
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Citation
Nicholas, L. (2023) Social Networking, Stakeholder Commitment and the Sustainability of Livelihood Development Projects in Uganda: A Case of Youth Livelihood Projects in Mbarara City. Unpublished Masters Dissertation Makerere University Business School. Kampala, Uganda.