Faculty of Computer and Informatics

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Browsing Faculty of Computer and Informatics by Subject "Agriculture"

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    A mobile-based communication adoption Model for agricultural market information dissemination in Uganda
    (2016-10-17) Engotoit, Benard; Moya, Musa.B.; Mayoka Kituyi, Geoffrey; Abima, Bonface
    This study proposes a mobile-based communication adoption model for agricultural marketinformation dissemination in Uganda. An extended Unified Theory of Acceptance and Use of Technology model was used to guide the study. A survey was conducted on 302 commercial farmers and agribusiness traders in Eastern Uganda using self-administered questionnaires. Data were analyzed using descriptive statistics; Structural Equation Modelling was also used to perform confirmatory tests analyses on study variable relationships and to develop the proposed model. Findings reveal a positive significant relationship between Performance Expectancy and Behavioral Intentions to use; Effort Expectancy and Behavioral Intentions to use; Social influence and Behavioral intention to use; Behavioral intention to use and adoption of mobile-based communication technologies. However, the relationship between affordability of mobile-based communication technologies and behavioral intentions to use and the relationship between facilitating conditions and adoption of mobile-based communication technologies were dropped by the structural equation model because they had negative path coefficients. Effective adoption of Mobile-Based Communication Technologies for Agricultural Information Dissemination in Uganda can be achieved with stakeholders increasing on the functionality and the ease of use of these mobile-based communication technologies; provide nationwide sensitization campaigns on benefits of using mobile-based communication technologies; ensure provision ofaccurate and reliable agricultural market information by using mobile based communication technologies, provide benefits to members of society so as to convince others to use mobile-based communication technologies.
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    Using ICTs to disseminate agricultural marketing information to small scale rural farmers in Western Uganda
    (2014) Miwanda, Albert; Kabaale, Edward; Mayoka Kituyi, Geoffrey
    Although ICT has been extensively used in agriculture in the developed world for agricultural marketing information dissemination, the same cannot be claimed in developing countries. Hence this study sought to explore the extent to which Information and Communication Technologies enhances small scale rural farmer’s access to Agricultural marketing information in western Uganda. This is due to the fact that majority of small scale farmers in Uganda have limited access to market information and usually rely on information from traders (middlemen) who usually twist the information in their favor in order to exploit the farmers. A mixed research approach was used in this study for data collection where a total of 280 farmers, 2 sub county agricultural officials and 3 agriculture facilitators in Millennium Villages Project (Ruhiira) staff members were purposively selected in this study. The study yielded a 75% response rate and the data collected were analyzed using Statistical Package for Social Sciences (SPSS). It was established that most respondents preferred Radio followed by cell phones as their sources of agricultural marketing information for their produce. Television and computer were the least preferred sources of market information by the respondents. The study also found out that most farmers use agricultural marketing information accessed through ICTs as a base for bargaining with buyers for their farm produce.