Market Complexity, Supplier Relationship Management and Supply Chain Agility of Manufacturing Companies in Mogadishu.
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Date
2022-07-25
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Makerere University Business School
Abstract
The study examined the relationship between supplier relationship management, market
complexity, and supply chain agility of Mogadishu manufacturing companies. The study was
premised on the following research objectives: to examine the relationship between supplier
relationship management and supply chain agility, to assess the relationship between market
complexity and supply chain agility, to establish the relationship between supplier
relationship management and Market Complexity and to assess the combined effect of
supplier relationship management and market complexity on supply chain agility. The study
adopted a cross-sectional research design along with a quantitative research approach. In this
study, the researcher distributed 176 questionnaires all of which were returned 140 of them
representing a response rate of 80%. Quantitative data analysis was done using regression
and correlation analyses. Study findings revealed a strong positive relationship between
supplier relationship management, market complexity and supply chain agility. Findings
revealed that having a good relationship with their supplier enables companies to deliver
quality product swiftly to the customers which increases customer satisfaction. Also, results
showed that companies which interacts with many other different organizations in marketing
have the opportunity to exchange accurate Information between with their trading partners.
Lastly, firms that frequently change the way they market their products, are able to change
orders according to their customers ‘requests. It was recommended that manufacturing
companies need to build good relationship with their trading partners most especially the
suppliers and finally, Supplier relationship management should be prioritized in
manufacturing companies.
Description
The study examined the relationship between supplier relationship management, market
complexity, and supply chain agility of Mogadishu manufacturing companies. The study was
premised on the following research objectives: to examine the relationship between supplier
relationship management and supply chain agility, to assess the relationship between market
complexity and supply chain agility, to establish the relationship between supplier
relationship management and Market Complexity and to assess the combined effect of
supplier relationship management and market complexity on supply chain agility. The study
adopted a cross-sectional research design along with a quantitative research approach. In this
study, the researcher distributed 176 questionnaires all of which were returned 140 of them
representing a response rate of 80%. Quantitative data analysis was done using regression
and correlation analyses. Study findings revealed a strong positive relationship between
supplier relationship management, market complexity and supply chain agility.
Keywords
Citation
Jacent, N. (2025). Market Complexity, Supplier Relationship Management and Supply Chain Agility of Manufacturing Companies in Mogadishu.