Socialization, Financial Capabilities and Stock Market Participation in Rotary Club Members.
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Date
2025-11-26
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Makerere University Business School
Abstract
This study aimed to explore the relationships between socialization, financial capabilities, and stock market participation among Rotary members in Kampala. It specifically investigated the links between socialization and stock market participation, financial capabilities and stock market participation, as well as the combined impact of socialization and financial capabilities on stock market engagement within this population. Employing a cross-sectional research design with a quantitative approach, the study targeted a population of 889 Rotarians across the five divisions of Kampala, with a sample size of 269 respondents selected through simple random and purposive sampling techniques. Data collection was conducted via a structured questionnaire, supplemented by relevant documented sources, and analyzed using SPSS software. The findings revealed that socialization exhibited a strong and significant positive relationship with stock market participation, underscoring the critical role of social interactions and networking in influencing investment behaviors. Financial capabilities were also positively linked to stock market participation, although the relationship was comparatively moderate, suggesting that while financial literacy is important, its influence is somewhat less pronounced when social factors are considered. Further analysis demonstrated that the combined effect of socialization and financial capabilities explained a substantial portion of stock market engagement within the study group, with socialization emerging as the dominant factor, whereas financial capabilities played a less influential role. Despite the members’ relatively high levels of education and financial knowledge, actual participation in the stock market remained limited, highlighting psychological and social barriers that may inhibit investment activity. The study therefore recommends integrated strategies to enhance both social engagement and financial literacy within Rotary Clubs to foster greater stock market involvement. Overall, the results offer valuable insights into how social networks and financial competencies jointly influence investment behaviors within organized social groups in emerging market contexts and demonstrate how leveraging such groups can promote financial awareness and broaden participation in Uganda’s capital markets.
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This is a master's thesis.
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Citation
Lubega, L. (2025) Socialization, Financial Capabilities and Stock Market Participation in Rotary Club Members. (Unpublished master’s dissertation). Makerere University Business School, Kampala, Uganda.