Prior Knowledge, Entrepreneurial Alertness and International Opportunity Exploitation in Uganda's Dairy Sector.
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Date
2023
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Abstract
The purpose of the study was to examine the relationship of prior knowledge and entrepreneurial alertness towards international opportunity exploitation. This study greatly focused on prior knowledge and entrepreneurial alertness as independent variables. On the other hand, international opportunity exploitation was the dependent variable. The study used a cross sectional research design. A sample size of 26 dairy exporting firms, of which two respondents that was the marketing manager and export manager were considered thus a total of 52 respondents from different exporting dairy firms in Uganda. A total of 52 respondents from 26 Ugandan dairy exporting firms, where two respondents, the marketing manager and export manager per firm were considered. The data was tested for reliability, analyzed using SPSS and results presented based on the study objectives. Correlational, regression and mediation analyses were carried out. The results suggest that there was a significant positive relationship between Prior knowledge and International opportunity exploitation as well as entrepreneurial alertness and international opportunity exploitation. The mediation analysis revealed that entrepreneurial alertness has a full mediation effect on the relationship between prior knowledge and international opportunity exploitation. Therefore, this implies that any positive change on international opportunity exploitation is associated with a positive change in prior knowledge and entrepreneurial alertness. Therefore, the study recommended that dairy exporting firms should ensure that they always acquire up to date information in relation to market conditions and operations of international markets , include in their human resources structure a position of an executive whose is tasked with searching for new information as well as engaging relevant bodies such as the export Promotions Board and the Ministry of Trade to formulate and update policies to be able to capture the changing dynamics of the export market. It is also important for dairy exporting firms in Uganda to network among themselves such that they can be able to share information and also be able to take advantage of the opportunities on a much bigger scale in the international market.
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A Dissertation Submitted to Makerere University Business School (Faculty of Graduate Studies and Research) in Partial Fulfilment of the Requirements for the Award of Degree of Master of International Business of Makerere University. (PLAN A).
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Owen, K (2023) Prior Knowledge, Entrepreneurial Alertness and International Opportunity Exploitation in Uganda's Dairy Sector. Unpublished Masters Dissertation Makerere University Business School. Kampala, Uganda.