Faculty of Marketing and International Business

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http://localhost:4000/handle/20.500.12282/3148
The Faculty of Marketing and International Business at Makerere University Business School (MUBS) is committed to advancing scholarship, innovation, and professional practice in marketing, international trade, global business strategy, and related disciplines. In alignment with the MUBS Institutional Repository Policy (2025), this community serves as the official digital archive for preserving and disseminating the faculty’s scholarly and institutional outputs. It promotes open access, research visibility, intellectual property protection, and long-term digital preservation in accordance with national legal frameworks and international open science standards. The faculty repository collection includes peer-reviewed journal articles, theses and dissertations, conference papers, policy briefs, working papers, research datasets, books and book chapters, and other approved academic outputs. Where applicable, content is deposited under Creative Commons licenses to ensure lawful sharing and reuse while safeguarding author rights. Through this community, the faculty enhances global discoverability of its research, supports compliance with funder and regulatory mandates (including NCHE requirements), and contributes to positioning MUBS as a regional leader in digital scholarship and knowledge equity.

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The Faculty of Marketing and International Business continues to expand its presence in the MUBS Institutional Repository. Recent publications, theses, and conference papers are now openly accessible to enhance research visibility and citation impact

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All works deposited in this community remain the intellectual property of their respective authors or rights holders. Unless otherwise stated, content is distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), in accordance with the MUBS Institutional Repository Policy. Authors retain copyright while granting Makerere University Business School a non-exclusive license to preserve and disseminate their work for academic and research purposes. Users must comply with applicable licensing terms, copyright law, and repository usage policies. Unauthorized commercial use, plagiarism, or misuse of repository content is prohibited. For licensing clarification or takedown requests, please contact the Repository Administrator.