Examining the Effectiveness of Resource Mobilization at World Vision Uganda.
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Date
2025-10-13
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Makerere University Business School
Abstract
This study examined the effectiveness of resource mobilization practices at World Vision Uganda (WVU), a non-governmental organization operating in a highly competitive and resource-constrained environment. The research was guided by three objectives: to examine the effectiveness of resource mobilization strategies employed by WVU, to identify the challenges faced in resource mobilization, and to suggest strategies for improvement. The study adopted a quantitative cross-sectional research design, utilizing a census approach that included all 96 staff members at WVU headquarters whose roles contribute to resource mobilization efforts. Data were collected using a closed-ended questionnaire based on a 5-point Likert scale, and analysis was conducted using descriptive statistics (means and standard deviations). Validity (CVI ranging from 0.90 to 0.96) and reliability (Cronbach's alpha ranging from 0.849 to 0.928) were satisfactorily established. Key findings revealed that while resource mobilization strategies at WVU have contributed positively to efficient resource allocation (mean=4.17), financial stability through donor diversification (mean=4.07), and project sustainability (mean=4.01), the overall effectiveness remained moderate (overall mean=3.22). Significant gaps were identified in capacity building (mean=2.78), beneficiary reach (mean=2.56), opportunity seizure (mean=2.25), and stakeholder engagement (mean=2.21). Major challenges included intense competition for limited donor funding (mean=4.86), difficulties attracting skilled personnel (mean=4.77), complex bureaucratic procedures (mean=4.72), and changing government legislation (mean=4.36). The study concluded that WVU has developed strong internal strategies but operates in a challenging environment requiring adaptive approaches. Recommendations include leveraging digital technology for fundraising, investing in staff capacity building, forming strategic partnerships, enhancing donor communication, diversifying funding sources, and proactive legislative engagement. The study provides valuable insights for NGO policy makers, practitioners, and scholars in resource-constrained settings.
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This is a master's thesis.
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Atim, L. (2025) Examining the Effectiveness of Resource Mobilization at World Vision Uganda. Makerere University Business School.