Network Relationships, Marketing Capabilities and Performance of Micro, small and medium enterprises within urban areas in Uganda: A case of Nakawa Division
| dc.contributor.author | Najjingo, Erinah | |
| dc.date.accessioned | 2018-10-24T15:53:41Z | |
| dc.date.available | 2018-10-24T15:53:41Z | |
| dc.date.issued | 2018-10 | |
| dc.description | A dissertation submitted to the faculty of Graduate studies and research in Partial fulfillment of the requirements for award of the degree of Master of Science in marketing of Makerere University, Plan A. | en_US |
| dc.description.abstract | Micro, Small and Medium Enterprises (MSMEs) are key drivers in world economies and are a means of creating employment and hence poverty alleviation. This study sought to examine the relationship between Network Relationship, marketing capabilities and performance of MSMEs. A Cross sectional survey was used as a methodology in which a population of 8270 businesses in the food processing and restaurant, metal fabrication and wielding and market vendors were considered. From this population 367 businesses were drawn as a sample using stratified sampling method to group the businesses and simple random sampling to select the respondents. The study findings indicated that there is a significant positive relationship between marketing capabilities and performance of MSMES, there is also a significant positive relationship between network relationship and performance of MSMEs, and a significant positive relationship between network relationship and marketing capabilities. On the mediating role of marketing capabilities in the relationship between network relationships and performance of MSMEs the findings showed a significant mediating effect of (Z = 5.795, p<.01). It was found out that there is a positive and significant relationship between network relationships, marketing capabilities and performance of MSMES. | en_US |
| dc.identifier.citation | Najjingo, E. (2018). Network Relationships, Marketing Capabilities and Performance of Micro, small and medium enterprises within urban areas in Uganda: A case of Nakawa Division. Unpublished Master’s Dissertation. Makerere University Business School, Kampala, Uganda. | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.12282/3220 | |
| dc.language.iso | en | en_US |
| dc.publisher | Makerere University Business School | en_US |
| dc.subject | Network Relationships | en_US |
| dc.subject | Marketing Capabilities | en_US |
| dc.subject | Performance | en_US |
| dc.subject | Micro, small and medium enterprises | en_US |
| dc.subject | Nakawa Division | en_US |
| dc.title | Network Relationships, Marketing Capabilities and Performance of Micro, small and medium enterprises within urban areas in Uganda: A case of Nakawa Division | en_US |