Stakeholder Engagement, Strategic Communication and Consortia Project Success.

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dc.contributor.authorOrishaba Davis
dc.date.accessioned2026-07-07T10:39:52Z
dc.date.available2026-07-07T10:39:52Z
dc.date.issued2022-02-07
dc.descriptionThis is a master's thesis.
dc.description.abstractThere has been an explosive growth in working in consortia as one of the partnership structures utilized by development organizations in implementation of projects. This is because working in consortia builds synergies that enable partners to achieve their goals more effectively than by working alone. However, consortia projects continuously experience time overrun, budget overrun, unmet end product specifications, unmet customer needs and requirements, and unmet management objectives; and UNHCR has also reported low success rates of up to 70% in consortia projects in West Nile. This study therefore sought to establish the relationship between stakeholder engagement, strategic communication and consortia project success. It adopted a cross- sectional and quantitative survey design and data was collected using a self-administered questionnaire. The study sample consisted of 73 consortia projects undertaken in West Nile. Pearson product-moment correlation coefficient was used to determine the direction and strength of the relationship between stakeholder engagement, strategic communication and consortia project success while hierarchical regression analysis was used to assess the degree to which stakeholder engagement and strategic communication predict consortia project success. Findings of the study revealed a strong, positive correlation between stakeholder engagement, strategic communication and consortia project success which was statistically significant. The hierarchical regression analysis results showed that stakeholder engagement and strategic communication predicted 74.8% of the observed variance in consortia project success in West Nile. The researcher recommends that to successfully implement consortia projects, consortia project sponsors and implementers should build and maintain constructive relationships with project stakeholders throughout the life of the project properly and ensure project communication is well planned and delivered. Similarly, policy makers, NGOs and the civil society should use these findings as a way of improving consortia project implementation in Uganda. Areas for further research suggested include establishing the other factors other than stakeholder engagement and strategic communication which according to this study account for the 25.2% unexplained variance in consortia project success and carrying out a comparative study in other regions of Uganda other than West Nile or using a longitudinal design instead of the cross-sectional design employed for this study.
dc.description.sponsorshipAssoc. Prof. Abaho Ernest (Makerere University Business School) & Mr. Malero James (Makerere University Business School)
dc.identifier.citationOrishaba,D. (2022). Stakeholder Engagement, Strategic Communication and Consortia Project Success. (Unpublished master’s dissertation). Makerere University Business School, Kampala, Uganda.
dc.identifier.urihttp://hdl.handle.net/20.500.12282/5683
dc.language.isoen
dc.publisherMakerere University Business School
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United Statesen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/
dc.titleStakeholder Engagement, Strategic Communication and Consortia Project Success.
dc.typeThesis
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