Entrepreneurial Passion, Technology Adoption, and Entrepreneurial Resilience of Women-Owned Businesses in Nakasero Market, Kampala District.

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dc.Contributer.SupervisorDr. Nandagire Diana Muwanga (Makerere University Business School) & Dr. Gwokyalya Waliya (Makerere University Business School)
dc.contributor.authorMirembe, Rhona Solome
dc.date.accessioned2026-07-06T13:30:45Z
dc.date.available2026-07-06T13:30:45Z
dc.date.issued2025-08-06
dc.descriptionThis is a master's thesis.
dc.description.abstractEntrepreneurial passion and technology adoption are key factors in fostering entrepreneurial resilience. Passion drives motivation, creativity, and persistence, enabling entrepreneurs to navigate challenges and remain committed to their goals. Meanwhile, adopting technology enhances efficiency, adaptability, and competitiveness, allowing businesses to respond to changes and scale effectively. Together, these factors help entrepreneurs overcome obstacles and sustain their ventures. This study was guided by three specific objectives namely, to examine the relationship between entrepreneurial passion and entrepreneurial resilience, examine the relationship between technology adoption and entrepreneurial resilience, and to assess the combined effect of entrepreneurial passion and technology adoption on entrepreneurial resilience. The study was conducted using a cross-sectional design which involved a quantitative approach. A closed-ended self-administered questionnaire was used for data collection. The sample comprised 265 women entrepreneurs in Nakasero Market. A response rate of 94 % was registered. On return from the field, the questionnaires were checked for completeness and entered in SPSS version 25 for analysis. Data was cleaned and thereafter analyzed. The findings were summarized to provide an understanding of the drivers of entrepreneurial resilience among female entrepreneurs in the Nakasero market, in Uganda. The correlation results showed a positive association between the examined variables. There was a positive association between entrepreneurial passion and entrepreneurial resilience and between technology adoption and entrepreneurial resilience. The regression results also showed that the two independent variables, technology adoption, and entrepreneurial passion jointly, were statistically significant predictors of entrepreneurial resilience. The study shows that technology adoption and entrepreneurial passion are predictors of entrepreneurial resilience among female entrepreneurs in Uganda. Further research is needed to examine the other factors that promote entrepreneurial resilience such as cultural, social, and psychological elements, access to technology and training, establishing financial support systems, advocating for policies that support gender equality in entrepreneurship, including measures to address systemic barriers and promote an enabling environment for women-owned businesses.
dc.identifier.citationMirembe, R. S. (2025). Entrepreneurial Passion, Technology Adoption, and Entrepreneurial Resilience of Women-Owned Businesses in Nakasero Market, Kampala District. (Unpublished master’s dissertation). Makerere University Business School, Kampala, Uganda.
dc.identifier.urihttp://hdl.handle.net/20.500.12282/5654
dc.language.isoen
dc.publisherMakerere University Business School
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United Statesen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/
dc.titleEntrepreneurial Passion, Technology Adoption, and Entrepreneurial Resilience of Women-Owned Businesses in Nakasero Market, Kampala District.
dc.typeThesis
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