Department of Finance

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Saving Culture, Social Networking and Growth of Saccos in Selected Districts in West Nile-Uganda
(Makerere University Business School, 2024) Juru, Suzan
The study sought to establish the relationship between saving culture, social networking and growth of Saccos in selected districts in West Nile – Uganda. The study adopted a cross-sectional and correlation quantitative design using a sample size of 226 SACCOs. The units of inquiry were the SACCO manager and SACCO finance manager translating into 452 respondents. The data was tested for reliability and validity, then analyzed using SPSS, and the results were presented based on the study objectives. The correlation coefficient analysis revealed positive relationship between savings culture and growth, and a positive relationship between social networking and growth of SACCOs . Further more, the multiple regression analysis shows that both savings culture and social networking explain 56.2% of the variations in the growth of SACCOs. Therefore, management of the SACCOs in West Nile should ensure that they design programs that encourage their members to save, so as to increase the deposits with the SACCOs which lead to a better financial wellbeing of the SACCOs. In addition, SACCOs should also intensify their endeavours of improving the financial literacy of members. Lastly, there is need for the SACCO managers to come up with practices that foster social networking among the members of the SACCOs.