Faculty of Marketing and International Business

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The Faculty has established itself as the major trainer and churned out a number of highly skilled and professional graduates in the marketing and international business field.

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Browsing Faculty of Marketing and International Business by Author "Kabalega, Anderson Roweny"

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    ICT Adoption, Innovation Capabilities and Export Performance of Agro-Processing Firms in Uganda.
    (2023) Kabalega, Anderson Roweny
    The study was undertaken to examine the relationship between ICT adoption, innovation capabilities and export performance of agro processing firms in Uganda. The objectives that guided the study included; to establish the relationship between ICT adoption and export performance of agro processing firms in Uganda, to examine the relationship between innovation capabilities and export performance of agro processing firms in Uganda and to establish the combined effect of ICT adoption and innovation capabilities affect Export performance of agro processing firms in Uganda. The study was conducted using a cross sectional survey design which involved a quantitative approach with a sample size of 175 out of the total population of 320 exporting agro-processing firms in Uganda from which 164 responded and hence the response rate of 94.2%. Questionnaires were used for the purpose of data collection. Descriptive statistics were run to describe the characteristics of the respondents while Pearson Correlation analysis and regression analysis tests were run to test the relationships between the variables and their predictive potential on export performance respectively. The analysis done revealed that a significant relationship existed among all the study variables of ICT adoption, Innovation capability and export performance. Therefore, the study recommended that exporting agro-processing firms should enhance their innovation capabilities, adopt ICT in their operations in order to improve their export performance. This study research provides several insights to a broad constituency of policymakers and business leaders in emerging markets wishing to inquire into whether and how innovation and ICT adoption help to enhance export performance.