Firm characteristics, innovation, financial resilience under austerity and survival of firms: a pitch

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dc.contributor.authorMugumya, Elizabeth
dc.date.accessioned2019-02-13T06:32:34Z
dc.date.available2019-02-13T06:32:34Z
dc.date.issued2017
dc.descriptionResearch paperen_US
dc.description.abstractPurpose – The purpose of this paper is to apply the pitching research template that Faff (2015, 2016) developed to a research proposal on firm characteristics, innovation, resilience and survival of firms in the financial institutions sector. Design/methodology/approach – this paper begins with a brief commentary on using the pitching research template to identify the core elements of the research proposal. It then describes the researcher’s personal reflections on the pitch exercise itself Findings – The pitch exercise is an excellent avenue of clearly and efficiently presenting and communicating the researcher’s thoughts on the research proposal. Originality/value – This paper shows that the pitching research template that Faff (2015, 2016) developed is an interesting and effective research tool useful in starting a research journey in a straight-forward and simple avenue to avoid unnecessary off-tangent from the envisaged research direction.en_US
dc.description.sponsorshipMakerere University Business schoolen_US
dc.identifier.citationMugumya,E.(2017).Firm characteristics, innovation, financial resilience under austerity and survival of firms: a pitch.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12282/4629
dc.language.isoenen_US
dc.publisherMakerere Business Journalen_US
dc.subjectFirmen_US
dc.subjectInnovationen_US
dc.subjectFinancialen_US
dc.subjectausterityen_US
dc.titleFirm characteristics, innovation, financial resilience under austerity and survival of firms: a pitchen_US
dc.typeArticleen_US
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