A mobile-based communication adoption Model for agricultural market information dissemination in Uganda
| dc.contributor.author | Engotoit, Benard | |
| dc.contributor.author | Moya, Musa.B. | |
| dc.contributor.author | Mayoka Kituyi, Geoffrey | |
| dc.contributor.author | Abima, Bonface | |
| dc.date.accessioned | 2018-09-18T11:22:32Z | |
| dc.date.available | 2018-09-18T11:22:32Z | |
| dc.date.issued | 2016-10-17 | |
| dc.description | Article | en_US |
| dc.description.abstract | This study proposes a mobile-based communication adoption model for agricultural marketinformation dissemination in Uganda. An extended Unified Theory of Acceptance and Use of Technology model was used to guide the study. A survey was conducted on 302 commercial farmers and agribusiness traders in Eastern Uganda using self-administered questionnaires. Data were analyzed using descriptive statistics; Structural Equation Modelling was also used to perform confirmatory tests analyses on study variable relationships and to develop the proposed model. Findings reveal a positive significant relationship between Performance Expectancy and Behavioral Intentions to use; Effort Expectancy and Behavioral Intentions to use; Social influence and Behavioral intention to use; Behavioral intention to use and adoption of mobile-based communication technologies. However, the relationship between affordability of mobile-based communication technologies and behavioral intentions to use and the relationship between facilitating conditions and adoption of mobile-based communication technologies were dropped by the structural equation model because they had negative path coefficients. Effective adoption of Mobile-Based Communication Technologies for Agricultural Information Dissemination in Uganda can be achieved with stakeholders increasing on the functionality and the ease of use of these mobile-based communication technologies; provide nationwide sensitization campaigns on benefits of using mobile-based communication technologies; ensure provision ofaccurate and reliable agricultural market information by using mobile based communication technologies, provide benefits to members of society so as to convince others to use mobile-based communication technologies. | en_US |
| dc.description.sponsorship | Makerere University Business School | en_US |
| dc.identifier.citation | Engotoit,B.,Moya,M.B.,Mayoka,K.G.,Abima,B.(2016),A mobile-based communication adoption Model for agricultural market information dissemination in Uganda,5(1),249-265. | en_US |
| dc.identifier.issn | 2394-501X | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12282/3167 | |
| dc.language.iso | en | en_US |
| dc.subject | Mobile-based communication technologies (MBCTs) | en_US |
| dc.subject | UTAUT | en_US |
| dc.subject | Agriculture | en_US |
| dc.subject | Market information | en_US |
| dc.subject | Adoption | en_US |
| dc.title | A mobile-based communication adoption Model for agricultural market information dissemination in Uganda | en_US |
| dc.type | Article | en_US |