Perceived ease of use as a predictor of social networking technologies adoption in institutions of higher learning in uganda

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dc.contributor.authorBwiino, Keefa
dc.contributor.authorKituyi M, Geofrey
dc.contributor.authorMusenze, Ibrahim A
dc.date.accessioned2018-08-17T06:09:58Z
dc.date.available2018-08-17T06:09:58Z
dc.date.issued2016-09-16
dc.descriptionArticleen_US
dc.description.abstractSocial Networking Technologies (SNTs) play a major role in education by improving student academic performance through a participatory culture. The purpose of this study was to examine the influence of Perceived Ease of Use (PEOU) on the adoption of Social Networking Technologies in institutions of higher learning in Uganda. A cross sectional survey methodology was employed to gather data from 146 institutions of higher learning on the variables captured by the modified PEOU construct. Results of correlation and regression analysis indicated that a positive and significant relationship exists between Perceived Ease of Use and SNTs adoption. These findings have theoretical implications for models of SNTs adoption by aligning Perceived Ease of Use as a Significant Predictor of SNT adoption. The findings also have practical interventions designed at increasing use of SNTs by pointing out that lecturers and students should conceptualize the aspects of technology-enhanced tools and realize the potential of the use of SNTs in the lecturing and learning contexts respectively.en_US
dc.description.sponsorshipMakerere University Business Schoolen_US
dc.identifier.citationBwiino.k, Kituyi Mayoka.G, (2016)en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12282/3072
dc.language.isoenen_US
dc.publisherGlobal Journal of Computers & technologyen_US
dc.subjectSocial networking technologiesen_US
dc.subjectPerceived ease of useen_US
dc.subjectPerceived usefulnessen_US
dc.subjectTechnology acceptance modelen_US
dc.subjectUser generated content,en_US
dc.subjectSNT adoptionen_US
dc.titlePerceived ease of use as a predictor of social networking technologies adoption in institutions of higher learning in ugandaen_US
dc.typeArticleen_US
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