Entrepreneurial Motivation, Innovation and Resilience among Tours and Travel Enterprises in Kampala District
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Date
2023
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Makerere University Business School
Abstract
The purpose of the study was to investigate the relationship between entrepreneurial motivation, innovation and resilience of tours and travel enterprises in Kampala. This study was a cross-sectional research design along with a quantitative research approach. A sample of 103 tours and travel enterprises was used. Data were obtained from business owners and top manager using questionnaire instrument. Validity of the questionnaire was tested using Content Validity Index, while reliability through pretesting and Cronbach Alpha coefficient. Data were analyzed using SPSS (v25) from which frequency tables, correlation and regression analyses were obtained to interpret results. This study found a positive and significant relationship between entrepreneurial motivation and business resilience. The study also established a positive and significant association between innovation and business resilience among tours and travel enterprises. Furthermore, the study found that entrepreneurial motivation and innovation positively and significantly predict business resilience. Moreover, this study ascertained that entrepreneurial motivation is the better predictor of business resilience among tours and travel enterprises in Kampala. The study concludes that motivations or drives which propel entrepreneurial activity are crucial in ensuring business resilience. It further concludes that innovation plays a crucial role in ensuring business resilience. The study recommends tours and travel enterprises engagement in innovation; and entrepreneurship education to stimulate business resilience. This research suggests future researchers to examine relationship between entrepreneurial motivation and business resilience focusing on motivations other than locus of control, risk taking propensity, and achievement oriented; comparative study examining entrepreneurial motivation, innovation and business resilience; and quantitative and qualitative approach examining entrepreneur motivation, innovation and business resilience among tours and travel enterprises in Uganda.
Description
Research Dissertation Submitted to Makerere University Business School (Faculty of Graduate Studies and Research) in Partial Fulfilment of the Requirements for the Award of the Degree of Master of Science in Entrepreneurship of Makerere University. (Plan A).
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Citation
Jamila, N. (2023) Entrepreneurial Motivation, Innovation and Resilience among Tours and Travel Enterprises in Kampala District. Unpublished Masters Dissertation Makerere University Business School. Kampala, Uganda.