Enhancing social networking technologies adoption through perceived usefulness: The setting of Ugandan institutions of higher learning
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Date
2016-10
Authors
Bwiino, Keefa
Mayoka Kituyi, Geoffrey
Musenze, Ibrahim A
Journal Title
Journal ISSN
Volume Title
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Abstract
Social Networking Technologies (SNTs) play a major role in education by improving student
academic performance through informal learning. The purpose of this study was to examine the influence of
Perceived Usefulness on the adoption of Social Networking Technologies in institutions of higher learning in
Uganda. A cross sectional survey methodology was employed to gather data from 146 institutions of higher learning
on the variables captured by the modified Perceived Usefulness construct of the Technology Acceptance Model.
Results of correlation and regression analysis indicated that a positive and significant relationship exists between
Perceived Usefulness and SNTs adoption. These findings have theoretical implications for models of SNTs adoption
and practical interventions designed at increasing use of SNTs. The findings of this study suggests that managers of
higher institutions of learning should advice users on the usefulness of SNTs adoption in learning so as to improve on
their academic job performance, increase productivity and enhance effectiveness in teaching and learning in
institutions of higher learning in Uganda
Description
Article
Keywords
Social networking technologies, Perceived usefulness, Technology acceptance model, User generated content, SNT adoption
Citation
Bwiino,K.,Mayoka,K.G.,Musenze,I.A.(2016).Enhancing social networking technologies adoption through perceived usefulness: The setting of Ugandan institutions of higher learning,4(5),169-176.