Browsing by Author "Muyanja Reuben"

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    Strategy, Organisational Structure, Resource Allocation and Firm Performance Among Medium Enterprises in Uganda: A Case of Top 100 Medium Enterprises in Uganda.
    (Makerere University Business School, 2022-04-06) Muyanja Reuben
    This study examined the relationship between Strategy, Organisational Structure, Resource Allocation and Firm Performance among medium enterprises in Uganda. The objectives were; examine the relationship between Strategy and Firm Performance, Organisational Structure and Firm Performance; Resource Allocation and Firm Performance, mediating effect of Resource Allocation in the relationship between Strategy, Organisational Structure and Firm Performance; and examine joint effect of Strategy, Organisational Structure and Resource Allocation on Firm Performance. The study was a cross-sectional research design along with a quantitative research approach. This study used a sample of 80 top-ranked medium enterprises in Uganda from a total of 100. Primary data was obtained from Chief Executive Officer, Administration Manager and three heads of department of Finance, Marketing and Operations using an organised structured questionnaire instrument. Validity of this tool was determined using expert judgment and CVI. Reliability of the tool was determined using Cronbach Alpha Coefficient and a mini-survey. Data was analysed using SPSS version 25 and Med-Graph. Results were presented using frequency tables and inferential statistics. The study found a positive relationship between Strategy and Firm Performance. Also, this study obtained a positive Relationship between Organisational Structure and Firm Performance. It was established that Resource Allocation is positively correlated with Firm Performance. Strategy, Organisational Structure and Resource Allocation were significant predictors of Firm Performance. This research found that Strategy was the most significant predictor. Resource Allocation was a partial mediator in the relationship between Strategy and Firm Performance and a full mediator in the relationship between organisational Structure and Firm Performance. The study concludes that Strategy, Organisational Structure and Resource Allocation are indispensable in Firm Performance. This research recommends; adopting a clear Strategy, Organisational Structure and intensifying Resource Allocation to stimulate Firm Performance.