Browsing by Author "Kiconco Nancy"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Strategic Marketing, Business Networking and The Growth of Small and Medium Sized Manufacturing Enterprises in Central Region.
    (Makerere University Business School, 2022-04-11) Kiconco Nancy
    Small and Medium Enterprises (SMEs) are considered a sector with significant contribution to the economic growth of both developed countries and emergent countries. However, SMEs are facing challenges for their survival due to limited resources. There is also considerable lack of empirical studies focusing on business networking between SMEs in developing countries. Promotion of business networking approaches with other organizations could be a good start to developing and increasing the competitiveness of manufacturing SMEs. The primary objective of this research is to identify strategic marketing and business networking factors that influence the growth of SMEs and to develop a hypothesized model that can be tested on manufacturing SMEs. The outcomes of strategic marketing and business networking factors can help to improve the survival rate of manufacturing SMEs, and may offer great opportunities for business growth, locally and globally. Proportionate sampling was used in the study and results revealed that there is a positive and significant relationship between strategic marketing, business networking and the growth of SMEs and positive significant results of a combined effect between strategic marketing and business networking. The study concludes that engaging in strategies to improve the marketing of SMEs in Uganda is a vital factor for their growth as well as strengthening their business networks. The study recommends that SMEs in the Manufacturing Industry invest in strategic marketing plans and be part of business networks to stimulate growth.