Browsing by Author "Kashongore, Joel"

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    Perceived Cost, Trust, Consumer Attitude and E-Commerce Adoption by Consumers Post Covid-19 Era in Nakawa
    (Makerere University Business School, 2024) Kashongore, Joel
    The purpose of the study was set to examine the relationship between trust, consumer attitude, perceived cost and the adoption of e-commerce in Nakawa during and after the covid-19 pandemic. The study was guided by the following objectives. To establish the relationship between perceived cost and e-commerce adoption in Nakawa. To examine the relationship between consumer attitude and e-commerce adoption in Nakawa. To determine the relationship between trust and e-commerce adoption in Nakawa. To find out the mediating role of consumer attitude in the relationship between perceived cost and adoption of e-commerce. To determine the mediating role of consumer attitude in the relationship between trust and adoption of e-commerce. The study adopted a cross sectional design because the researcher collected data from one specific point in time. The study also adopted a quantitative approach since it is meant to test rather than generate theory and focused on describing and drawing inferences from the relationships of the variables. This study considered responses between 30 and 500 to be appropriate. The researcher employed convenient sampling as the preferred sampling method. The study findings established that there was a negative and significant relation between perceived cost and e-commerce adoption in Nakawa. It was also indicated a strong positive relationship between consumer attitudes and e-commerce adoption. The findings further established a significant and positive relationship between trust and e-commerce adoption. This study established that there is a partial and significant mediation effect of consumer attitude in the relationship between perceived costs. This study established a partial and significant mediation effect of consumer Attitudes in the relationship between trust and e-commerce adoption. the relationship between trust, perceived cost, and consumer attitudes, and e-commerce adoption is complex and multi-faceted. The findings of this study suggest that trust, perceived cost, and consumer attitudes are all important factors in shaping the adoption of e-commerce. The positive relationship between trust and e-commerce adoption highlights the importance of building trust in e-commerce platforms, while the positive relationship between perceived cost and e-commerce adoption underscores the need to reduce the perceived cost of using e-commerce. Consumer attitudes also play a crucial role in shaping the relationship between trust and adoption, serving as a mediator between these two factors. The study recommends E-commerce platforms should address security and privacy concerns by implementing secure payment methods, protecting personal information, and providing clear and detailed information about their privacy policies.