Dissertations and Theses (Master's & Doctoral)

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Browsing Dissertations and Theses (Master's & Doctoral) by Author "Bamwesigye, Dickson"

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    Digital Technology Adoption, ICT Resource Capability, and Business Survival Among Traditional Travel Agencies in Uganda.
    (Makerere University Business School, 2025-11-03) Bamwesigye, Dickson
    The research study focused examining the relationship between digital technology adoption, ICT resource capability, and business survival among traditional travel agencies in Uganda. The study objectives were: to examine the relationship between digital technology adoption and business survival, the relationship between ICT resource capability and business survival, and the combined effect of digital technology adoption and ICT resource capability on business survival. Employing a cross-sectional research design and a quantitative approach, data was collected using a questionnaire from a sample of 196 respondents, with a response rate of 81.6%. Data was analysed using Statistical Package for Social Scientists (V23), and the findings indicate a significant positive relationship between digital technology adoption and business survival [0.32]. Additionally, there was a positive significant relationship between ICT resource capability and business survival [0.685]. Together, digital technology adoption and ICT resource capability explain 57.3% of the variance in business survival among traditional travel agencies in Uganda. The study recommends that the management of traditional travel agencies in Uganda should make more efforts to adopt digital technologies to attain a high level of business survival. This can be done through enhancing their perceived usefulness, perceived ease of use, relative advantage of the digital technologies in their operation. Also, the management of Traditional travel agencies in Uganda should enhance ICT resource capability through availing hardware and software and improving workers' experience and skills in order to attain high level of business survival. Further studies may also be conducted to ascertain other predictors of business survival among traditional travel agencies in Uganda given that the independent variables only predict 57.3%.