Department of Entrepreneurship

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Adoption of E-Commerce among Small Scale Traders with Special Attention to Perceived Benefits and E-Commerce Skills.
(2023) Nalwoga, Amina
This study was guided by three main objectives namely, to explore the possible contribution of Perceived benefits in explaining E-commerce adoption, to explore the possible contribution of E-commerce skills in explaining E-commerce adoption, and to explore the interaction effect between Perceived benefits, E-commerce skills and E-commerce adoption. A qualitative approach was employed to collect data from representatives of 14 souvenir shop traders in Kampala. The traders had to have been doing business in the same location for at least three years. Data collection was done through semi-structured interviews and was done inductively. The results indicated that both Perceived benefits and E-commerce skills were considered to be instrumental in E-commerce adoption. Other factors that emerged as important included, cost of E-commerce infrastructure, ease of use, testimonials and the level of security. With the above results, the study can be said to have identified some of the success factors that can explain the adoption of E-commerce among souvenir shop owners.