Stakeholder Communication Strategies and the Performance of Road Construction Projects.
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Date
2021-03-31
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Publisher
Makerere University Business School
Abstract
The study focused on examining the relationship between stakeholder communication strategies and the performance of road construction projects. A case of selected projects by Uganda National Roads Authority was considered. A cross sectional research study design was adopted. The study was conducted using a cross sectional research design. Data was collected using a self administered questionaire on a asample of 127 road construction and maintenance projects as the unit of analysis and project managers and project officers as the unit of inquiry were chosen using simple random sampling procedure. Data was analyzed using SPSS with a focus on descriptive statistics, Pearson correlation coefficient and regression analysis. The research results indicated that there is a significant and positive relationship between Information generation and project performance. A positive association between Information dissemination and project performance. A significant and positive relationship between disposition of project information and project performance. The findings also indicate that disposition of project information and Information generation were the only significant predictors of project performance. The study recommended that there is need to ensure timely and appropriate generation, collection, dissemination, storage and ultimate disposition of project information, send and receive communication in the project ‘language which is easily understandable, proper communication planning and proper information distribution where needed information should be made available. The study concluded that a deeper study should be carried out on stakeholder communication strategies on a local level and a comparative study on the same variables should be carried out in non-Governmental projects.
Description
A research dissertation submitted to Makerere University Business School Graduate Studies and Research Centre in Partial fulfilment of the requirement for the award of master’s degree in Business administration of Makerere University. Plan A, March, 2021
Keywords
Stakeholder, Communication, Strategies, Performance, Road Construction, Projects.
Citation
Wegoye, P. (2021). Stakeholder Communication Strategies and the Performance of Road Construction Projects. A study of selected projects by uganda national roads authority (UNRA). Unpublished Master’s Dissertation. Makerere University Business School, Kampala, Uganda